Less than a month after the acquisition was announced, however, the CMA said it was looking into it. In its initial announcement of the deal, Facebook had vowed to grant third parties the same level of access to Giphy’s content as before. The finding is a blow to Meta’s aspirations amid intense antitrust scrutiny by governments around the world, and a potential red flag for other Big Tech companies pursuing acquisitions in this regulatory climate. It was intending to integrate the service with Instagram, making it easier for people to find relevant GIFs for their stories and direct messages.Īlthough far from the largest acqusition Meta has ever done, the Giphy acquisition is the company’s first high-profile deal government officials have tried to reverse. Facebook bought Giphy for $315 million in 2020.
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